The typically thoughtprovoking Fred Wilson has a great post over at his blog that speaks against exclusivity as a value proposition. It’s a quick read, and raises a couple of good points in support of an open/free-as-in-whatever approach to your business model.
More subtly, it also argues against the trend in social media of creating the Next Big Thing. The problem with all these velvet-rope experiences is that, collectively, they inspire a culture of partyhopping, of people chasing the good times for as long as they seem to be strong. Catering to that crowd is a very different proposition than building a brand that inspires loyalty over the long haul. And if you don’t believe that brand loyalty is as important as ever to sustainable success, think about the real value of the cult of Apple.